Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda

E Koronaki, A Vlachvei, A Panopoulos - Electronic Commerce Research …, 2023‏ - Elsevier
The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …

[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …

R Payal, N Sharma, YK Dwivedi - Electronic Commerce Research and …, 2024‏ - Elsevier
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …

The value proposition of food delivery apps from the perspective of theory of consumption value

P Kaur, A Dhir, S Talwar, K Ghuman - International Journal of …, 2021‏ - emerald.com
Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …

Do brands' social media marketing activities matter? A moderation analysis

I Khan - Journal of Retailing and Consumer Services, 2022‏ - Elsevier
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …

Customers' service-related engagement, experience, and behavioral intent: Moderating role of age

RA Rather, LD Hollebeek - Journal of Retailing and Consumer Services, 2021‏ - Elsevier
Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

[HTML][HTML] Why do people purchase from online travel agencies (OTAs)? A consumption values perspective

S Talwar, A Dhir, P Kaur, M Mäntymäki - International Journal of Hospitality …, 2020‏ - Elsevier
Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …

[HTML][HTML] How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers' green consumption values

TM Tan, H Makkonen, P Kaur, J Salo - Technological Forecasting and …, 2022‏ - Elsevier
Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …

On the platform but will they buy? Predicting customers' purchase behavior using deep learning

N Chaudhuri, G Gupta, V Vamsi, I Bose - Decision Support Systems, 2021‏ - Elsevier
A thorough understanding of online customer's purchase behavior will directly boost e-
commerce business performance. Existing studies have overtly focused on purchase …

[HTML][HTML] Barriers toward purchasing from online travel agencies

S Talwar, A Dhir, P Kaur, M Mäntymäki - International Journal of Hospitality …, 2020‏ - Elsevier
Online travel agencies (OTAs) are expanding their services to many segments of the travel
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …

Customer experience and commitment in retailing: does customer age matter?

I Khan, LD Hollebeek, M Fatma, JU Islam… - Journal of Retailing and …, 2020‏ - Elsevier
While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …