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Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda
E Koronaki, A Vlachvei, A Panopoulos - Electronic Commerce Research …, 2023 - Elsevier
The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …
demands trust and expects immersive online experiences has led brands to reexamine their …
[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …
R Payal, N Sharma, YK Dwivedi - Electronic Commerce Research and …, 2024 - Elsevier
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …
stimulating the purchase intentions towards a brand in real world. The participants recruited …
The value proposition of food delivery apps from the perspective of theory of consumption value
Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …
consumer choice behavior, but few studies have investigated the values that drive food …
Do brands' social media marketing activities matter? A moderation analysis
I Khan - Journal of Retailing and Consumer Services, 2022 - Elsevier
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …
(SMMA) play in providing better experiences, the current study examines associations …
Customers' service-related engagement, experience, and behavioral intent: Moderating role of age
RA Rather, LD Hollebeek - Journal of Retailing and Consumer Services, 2021 - Elsevier
Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …
empirically derived insight into these concepts and their associations remains scarce. We …
[HTML][HTML] Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
S Talwar, A Dhir, P Kaur, M Mäntymäki - International Journal of Hospitality …, 2020 - Elsevier
Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …
competition. To overcome this challenge, OTAs need to better engage their customers by …
[HTML][HTML] How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers' green consumption values
TM Tan, H Makkonen, P Kaur, J Salo - Technological Forecasting and …, 2022 - Elsevier
Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …
green consumption values, as well as the psychological mechanisms that underlie an …
On the platform but will they buy? Predicting customers' purchase behavior using deep learning
N Chaudhuri, G Gupta, V Vamsi, I Bose - Decision Support Systems, 2021 - Elsevier
A thorough understanding of online customer's purchase behavior will directly boost e-
commerce business performance. Existing studies have overtly focused on purchase …
commerce business performance. Existing studies have overtly focused on purchase …
[HTML][HTML] Barriers toward purchasing from online travel agencies
S Talwar, A Dhir, P Kaur, M Mäntymäki - International Journal of Hospitality …, 2020 - Elsevier
Online travel agencies (OTAs) are expanding their services to many segments of the travel
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …
Customer experience and commitment in retailing: does customer age matter?
I Khan, LD Hollebeek, M Fatma, JU Islam… - Journal of Retailing and …, 2020 - Elsevier
While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …