Alternative modes of entry in franchising

A Rosado-Serrano, A Navarro-García - Journal of Business Research, 2023 - Elsevier
Franchising has been widely studied from the perspective of the franchisor-fraanchisee
relationship and firms' performance. Meanwhile, entry mode studies have explored various …

A new conceptual model for international franchising

A Rosado-Serrano, J Paul - International Journal of Hospitality …, 2018 - Elsevier
International franchising has been widely studied from the franchisor perspective, as it
relates to why and how firms decide to expand by viewing it as a uni-directional perspective …

[PDF][PDF] Franchising for global distribution: A systematic review

NAA Aziz, MR Ramdan, KA Aziz… - Journal of Distribution …, 2023 - koreascience.kr
Purpose: The purpose of this study is to explore areas that have been studied extensively in
previous studies related to franchising as a platform for global distribution. Furthermore …

Alternative modes of entry and unexpected events in franchising

A Rosado-Serrano… - Journal of Global …, 2022 - digitalcommons.usf.edu
Store-in-store franchising or corner franchising is the application of a franchise format within
another business, such as big box retailers, supermarkets, and gas stations; and pop-up …

[PDF][PDF] Phygital: a new alternative mode of entry in retail and franchising

A Rosado Serrano, A Navarro García - Revista de Marketing y Publicidad, 2023 - core.ac.uk
Phygital retail is an experience that blends the virtual with the physical world extending the
boundaries of the physical store. In Phygital retail, traditional, and digital firms coincide in a …

Family business in transition economies: an exploratory study of private business

A Rosado-Serrano, A Navarro-García - European Journal of Family …, 2019 - revistas.uma.es
This paper aims to explore the background of transition economies observing the new
phenomenon of private enterprise in the Republic of Cuba and franchising in Venezuela …

[PDF][PDF] PERSAMAAN LATAR BELAKANG DAN PERBEZAAN PRESTASI PERNIAGAAN DALAM KALANGAN FRANCAISI MILIK KELUARGA DAN BUKAN MILIK …

MH Hanafiah, NA Abd Aziz - Kajian Malaysia: Journal of Malaysian Studies, 2023 - usm.my
Perniagaan francais berkembang pesat di Malaysia khususnya selepas pihak kerajaan
melancarkan Program Pembangunan Francais pada tahun 1992, mewujudkan Bahagian …

[PDF][PDF] Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke

D Susilo - Business Innovation and Entrepreneurship Journal, 2021 - researchgate.net
Indonesia has been attractive investment destination to many multinational companies since
a long time ago, due to its big population, plenty natural resources and cheap labors …

Comparison study between family business franchisee and non-family business Franchisee

NA Abd Aziz, MH Hanafiah - Journal of Contemporary Issues and …, 2020 - ojs.upsi.edu.my
This research is examining the entrepreneur's involvement in family business franchisee
and non-family business franchisee. In addition, this study discussed about the differences …

Phygital: un nuevo modo de entrada en retail y en franquicias

A Rosado-Serrano… - Revista de marketing y …, 2023 - revistas.cef.udima.es
Phygital retail es una experiencia que mezcla el mundo virtual con el físico, al extender las
fronteras de la tienda física. En phygital retail, las firmas digitales y tradicionales coinciden …