Concerns about animal welfare and sustainable meat production are growing among
consumers. The awareness of carbon emissions linked to livestock and ethical concerns …

One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

An influential line of thinking in behavioral science, to which the two authors have long
subscribed, is that many of society's most pressing problems can be addressed cheaply and …

Though perceived financial well-being is viewed as an important topic of consumer
research, the literature contains no accepted definition of this construct. Further, there has …

In the beginning there were stories. People think in stories, or at least I do. My research in
the field now known as behavioral economics started from real life stories I observed while I …

Socioeconomic differences in behaviour are pervasive and well documented, but their
causes are not yet well understood. Here, we make the case that a cluster of behaviours is …

Humans are cognitive misers because their basic tendency is to default to processing
mechanisms of low computational expense. Such a tendency leads to suboptimal outcomes …

Using an inductive theory-development study, a field experiment, and a longitudinal field
test, we examine early-stage entrepreneurial investment decision making under conditions …

A revolution in the science of emotion has emerged in recent decades, with the potential to
create a paradigm shift in decision theories. The research reveals that emotions constitute …

We review research that measures time preferences—ie, preferences over intertemporal
trade—offs. We distinguish between studies using financial flows, which we call “money …