A review of the extant literature reveals that the theoretical underpinnings of the majority of
loyalty program research rest on psychological mechanisms from three specific domains …

One of the key consequences of customer satisfaction is word of mouth communication
(WOM). WOM is a concept that has attracted sustained research attention. To confirm what …

Purpose The Internet has changed the nature of purchasing, proof of this being the
proliferation of e-commerce sites which have seen their activity grow more quickly due to the …

WeChat is a mobile instant text and voice messaging communication service and has
become an important social media platform in China. The objectives of this article are to …

Consumer behavior to do online shop** is growing with technological advances. To meet
consumer needs for online shop** various e-commerce began to develop. Alibaba is one …

In this article, using data from a survey of 218 consumers across two samples, we propose a
measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A …

This study seeks to clarify the antecedents and consequences of trust and commitment
within the brand fan page context on Facebook, examining a sample of 210 respondents …

Although word-of-mouth (WOM) activity has been studied as an outcome variable of other
constructs such as satisfaction, less attention has been given to the antecedents and …

Purpose The purpose of this paper is to compare customer perceptions of hotel and peer-to-
peer (eg Airbnb) accommodation advantages and disadvantages and examine their …

The management of technological innovation (MTI) is one of the most important challenges
facing businesses today. Innovation has become the fundamental driver of competitiveness …