The brand-finance interface has been an important area of research in marketing for over
three decades. Using the brand-value chain framework as a conceptual foundation, we …

Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …

Brands come in many forms and perform multiple roles and functions for a variety of different
types of individuals and organizations. Focusing on companies or non-profits marketing to …

Purpose The literature on copycat packaging has developed intermittently over a 30-year
period, resulting in a divergent and fragmented body of knowledge. This paper aims to …

Creating powerful brands that stand out from competition, deliver on their promise, and
strengthen over time is among the greatest challenges managers face. Building on prior …

The main objective of this study is to examine the relationship between intellectual property
right, economic growth, research and development, trademark, and government …

Firms often register trademarks as they launch new products or services. We find that the
number of new trademark registrations positively predicts firm profitability, stock returns, and …

When a product recall is announced, the product manufacturer's stock investors estimate the
costs of the recall to determine how much to penalize the firm's stock price. Prior event …

The prevalence of counterfeit luxury brands is a multifaceted issue with far-reaching
consequences, yet the literature lacks theory and evidence on enforcement activism's role in …

Trademarks play an important role in protecting intangible brand assets. However, the
impact of trademark rights on brand assets has received little attention in the literature. The …