Blended forms of learning have become increasingly popular. Learning activities within
these environments are supported by a large variety of online and face-to-face interventions …

Video-based online learning is becoming commonplace in higher education settings. Prior
studies have suggested design principles and instructional strategies to boost video-based …

The growth of artificial intelligence (AI) and its applications in business has proliferated in
recent years. Businesses have started adopting various technology practices relevant to …

This study aims to comprehensively examine the adoption of smart home service. A new
model combining VAM (Value-based Adoption Model) and TAM (Technical Acceptance …

This study explores how the value of sponsored Instagram advertisements (ads) can
enhance consumer ad-related involvement (cognitive and affective) and flow experience …

Social media have caused information overload for users who normally have limited
information processing capability, thus making the issue of task-information fit become …

Technology has facilitated platform-mediated work, and individuals are often encouraged to
engage with technology using various digital solutions. However, for platform workers, the …

This study aims to evaluate the acceptance of augmented reality (AR) technology among
Persepolis visitors. The mixed and extended Unified Theory of Acceptance and Use of …

Purpose One of the impacts of the COVID-19 pandemic is that using an e-wallet–a
contactless process–rather than a payment terminal is an intuitively safer option. This study …

The emergence of Artificial Intelligence (AI) technology has significantly disrupted the
educational landscape. The latest development in AI, generative AI that can generate new …