Mediating effect of subjective norms in the relationship between attitude and online purchase decision
PP Zirena-Bejarano… - Indian Journal of …, 2023 - samvad.sibmpune.edu.in
Purpose: This study addressed the need for literature on the factors influencing consumer
attitudes while making online purchase decisions. Specifically, the research aimed to …
attitudes while making online purchase decisions. Specifically, the research aimed to …
Pengaruh Influencer, Brand Image, dan Product Quality terhadap Keputusan Pembelian pada Produk Skincare Skintific
VA Maharani, EP Saputro - El-Mal: Jurnal Kajian Ekonomi & …, 2024 - journal.laaroiba.com
Penelitian ini dilakukan dengan tujuan untuk mengeksplorasi dampak influencer, citra
merek, dan kualitas produk terhadap keputusan pembelian konsumen pada produk …
merek, dan kualitas produk terhadap keputusan pembelian konsumen pada produk …
[PDF][PDF] Do People Still Listen to Influencers for Buying Decision? Influencer Effect on Purchase Decision Mediated by Electronic Word of Mouth
JR Jokhu, R Yuliana - Journal Ilmiah Manajemen dan …, 2023 - pdfs.semanticscholar.org
The proliferation of local skincare products has reach nationwide awareness. Practitioners
have find an increasing attention to facilitating skincare consumer purchase decision …
have find an increasing attention to facilitating skincare consumer purchase decision …
La eficacia publicitaria del marketing de influencers en el sector de la moda
II Alemán, IB Fernández, EB Goldáraz - Icono14, 2024 - dialnet.unirioja.es
El fenómeno influencers, consecuencia del gran cambio en la comunicación y la publicidad
que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio …
que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio …
La eficacia publicitaria del marketing de influencers en el sector de la moda
I Iniesta-Alemán, I Berlanga-Fernández… - 2024 - reunir.unir.net
El fenómeno influencers, consecuencia del gran cambio en la comunicación y la publicidad
que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio …
que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio …
PENGARUH KETERLIBATAN INFLUENCER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN BRAND SKINCARE SKINTIFIC
A Isnaini, D Sudianti, J Rismawati… - Jurnal Ekonomi dan …, 2024 - j-economics.my.id
This research uses a qualitative research method approach. Which is to find out the results
of the influence of influencer involvement and social media marketing on purchasing …
of the influence of influencer involvement and social media marketing on purchasing …
[PDF][PDF] Fighting for sustainability on Instagram: Uncovering who sustainability influencers are
G Trujillo Ferreres - IIIEE Master Thesis, 2021 - lup.lub.lu.se
Background: Social media has permeated practically every aspect of our everyday lives.
One of these social media platforms is Instagram, which enables people to connect …
One of these social media platforms is Instagram, which enables people to connect …
Change in Influencer's Influence: Are we Heading into a World Plagued With Influencer Fatigue?
S Das - 2023 - search.proquest.com
The human nature of trusting a fellow human's experience and review over any other form of
advertisements and endorsements is the core reason behind word-of-mouth marketing …
advertisements and endorsements is the core reason behind word-of-mouth marketing …
[PDF][PDF] Fighting for sustainability on Instagram
GT Ferreres - lup.lub.lu.se
Background: Social media has permeated practically every aspect of our everyday lives.
One of these social media platforms is Instagram, which enables people to connect …
One of these social media platforms is Instagram, which enables people to connect …
Promoción y decisión de compras de los clientes de una empresa de telecomunicaciones del distrito de Barranca, 2024
DM Ulloa Navarro - 2024 - repositorio.ucv.edu.pe
La presente investigación se realizó a fin de contribuir al logro del Objetivo de Desarrollo
Sostenible (ODS) numero 16, que aboga por promover sociedades justas, pacificas e …
Sostenible (ODS) numero 16, que aboga por promover sociedades justas, pacificas e …