Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …

The circular economy (CE) has emerged as a sustainable alternative to the linear model of
production and consumption of products and services. Consumers are key actors in the …

Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …

Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

AI in finance refers to the applications of AI techniques in financial businesses. This area has
attracted attention for decades, with both classic and modern AI techniques applied to …

This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …

Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …