The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …

The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …

This study analyzed how consumers' previous purchase experiences influence
environmental consciousness and attitude towards green product purchase intentions …

Purpose The paper examines the role of green knowledge and green attitude in purchasing
behavior of the youth in Ghana. This study focuses on investigating how green value and …

Abstract The 2015 Paris Agreement is the first historical global accord aiming to palliate
global warming. Climate change has caused ecological, economic, and social disasters …

Purpose The paper aims to investigate existing research in factors impacting organic food
purchase with special reference to eco-labels and identify the relative influence of various …

Purpose Currently, it is unclear how omnichannel retailers can create a last mile offer that is
both attractive and sustainable from an economic and environmental point of view. The …

The current study investigates the impact of environmental sustainability government
initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and …

One of the major obstacles to the adoption of the circular economy is the lack of consumer
interest and awareness. Despite this, the unique role of consumers in the circular economy …