Surveys based on Likert scales continue to dominate market research practice despite their
limitations. Several researchers have suggested adopting different types of scales and a …

This study assesses consumer preferences during fruit and vegetable (FV) sales,
considering the sociodemographic variables of individuals together with their choice of point …

Most marketing researchers use rating scales to understand consumer preferences. These
have a range of problems, which can be greatly ameliorated by the use of a new technique …

Purpose–The purpose of this paper is to present the results from a 12 country study map**
the influencers on the choice of wine for purchase in the retail store environment. It …

This paper reports on the experimental design process and considerations of a choice
experiment conducted in collaboration with farmers in northern Australia. The purpose of the …

A sustainable future for the community is one of the objectives established by the European
Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of …

Honey production is currently experiencing a great deal of media attention, with many
positive attributes of this hive product emerging. The purpose of the study is to investigate …

Purpose–The purpose of this paper is to focus on measuring the importance of the attributes,
which influence the wine choice of Italian consumers when they buy wine either in a retail or …

Consumption of fluid milk has steadily declined over the last few decades. Understanding
the attributes of fluid milk products that are attractive to specific consumer groups may …

Overall wine consumption in Spain is decreasing, while at the same time, designation of
origin (DO) wine consumption is increasing gradually. This study examines Spanish DO …