Segmenting industrial markets is a key challenge for the marketing field. More than 30 years
of research has not produced comprehensive guidelines for develo** robust B2B market …

The particular qualities of case study research have enabled the advancement of theory in
industrial marketing research through revealing rich insight into context-specific …

This study examines how B2B service firms organize and manage knowledge in order to
deliver new value adding solutions and in turn competitive advantage, addressing calls for …

Innovation is crucial for the competitiveness of companies. With the complex use of
innovation methods, products, quality and internal processes can be developed. Next to …

This paper utilizes insights from the knowledge-based view and ambidexterity literature to
examine the effects of knowledge integration (KI) on innovation via contextual ambidexterity …

Firms increasingly engage in business-to-business cooperation to develop relevant
innovations. Scholars have shown that firms can improve service innovation either by …

The study investigates how internal and external context factors impact a manufacturer's
servitization process (ie the strategic transformation from competing through products …

Digitization is rapidly resha** industries and economic sectors. It enables novel Product-
Service Systems (PSS) that transform customer/supplier relationships and introduces new …

Value co-creation has become a very important topic in several disciplines. It is observed
that value co-creation has been analyzed mainly from a perspective of marketing or …

Purpose In industrial procurement, the concept of supplier satisfaction has gained
increasing attention. Satisfied suppliers have been found to provide better prices, more …