Purpose The intention of consumers to behave sustainably is not a reliable predictor of
sustainable hospitality choices. This intention-behaviour gap represents one of the biggest …

This paper examines valuable main predictors of the so-called green consumption and
drivers of consumers' capabilities to pay more for eco-green accommodation services across …

Purpose The purpose of this study is to use the theory of planned behavior and a moderated
mediation model to bridge the gap between attitude, intention and behavior in the context of …

This paper aims to systematically review the existing literature to better understand multiple,
complex facets of green consumption behaviour in the tourism sector and identify areas for …

This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …

Purpose Green hospitality studies have not adequately focused on the diffusion of eco-
innovative hotels amongst visitors. This study aims to fill this gap by identifying green hotel …

Purpose The purpose of this paper is to adopt the theory of planned behavior to close the
entrepreneurial attitude–intention–behavior gap in the entrepreneurship field as well as test …

A discrepancy between tourists' intentions and behaviour threatens the effectiveness of
interventions to favour sustainable choices. To reduce the gap between intentions and …

Scholars are increasingly prioritising sustainability as the driving force behind their research
efforts, and many businesses are placing the customer at the centre of their agendas …

Attaching the “intangible cultural heritage”(ICH) label to heritage streets is an emerging
trend in China. The phenomenon remains unexplored in many countries rich in ICH …