The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …

Plastic waste, primarily from packaging, is a growing threat to nature and the environment
and a waste of resources, calling for a greener, circular economy based on waste avoidance …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

With the textile industry satisfying steadily increasing consumption levels, excessive usage
of valuable natural resources provokes a major environmental footprint: 118 billion cubic …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

The focus of this confirmatory research was on consumer attitudes towards the sustainability
of fashion brands and how these attitudes influence their purchasing decisions. The aim was …

This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Purpose The sustainable fashion (SF) literature is fragmented across the management
discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to …

Sustainable fashion is imperative to address environmental and social issues associated
with the fashion industry. Although it is argued that consumers' willingness to pay more …