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Cause-related marketing research (1988–2016): An academic review and classification
This study provides an overview of the scholastic literature on cause-related marketing
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …
Consumer product preferences of organisations that use cause-related marketing-taking the less travelled road
G Jain, R Singh - International Journal of Business …, 2016 - inderscienceonline.com
Due to immense competition, organisations are trying to do something different from the
other organisations as a part of their strategic initiative. It has been seen that every …
other organisations as a part of their strategic initiative. It has been seen that every …
The effects of cause-related marketing on customer loyalty: using business image and customer value as the mediators
CY Chen, SH Chang, CC Lin - **ng **ao ** Lun, 2016 - search.proquest.com
The purpose of the study is to explore the effects of caused-related marketing on corporate
image, customer value and customer loyalty. The study selects the customers of Chunghwa …
image, customer value and customer loyalty. The study selects the customers of Chunghwa …
公益行銷對顧客忠誠度之影響研究: 以企業形象, 顧客價值為中介變項.
陳欽雨， 張書豪， 林治純 - Marketing Review/**ng **ao ** …, 2016 - search.ebscohost.com
The purpose of the study is to explore the effects of caused-related marketing on corporate
image, customer value and customer loyalty. The study selects the customers of Chunghwa …
image, customer value and customer loyalty. The study selects the customers of Chunghwa …
Skiptir máli að vörumerki vörunnar sé þekkt? Kaup á góðgerðartengdum vörum
S Högnadóttir - skemman.is
Mikilvægt er að góðgerðarsamtök er styðja við ýmis heimsvandamál séu starfandi á
alþjóðavísu. Góðgerðarsamtök þurfa fjármagn til að ná að sinna verkefnum sínum, en …
alþjóðavísu. Góðgerðarsamtök þurfa fjármagn til að ná að sinna verkefnum sínum, en …