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Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …
Factors influencing word of mouth behaviour in the restaurant industry
Purpose Restaurants with limited promotion budgets depend mainly on word of mouth
(WOM) among customers. WOM seems particularly important to the marketing of services …
(WOM) among customers. WOM seems particularly important to the marketing of services …
The intricate relationships of consumers' loyalty and their perceptions of service quality, price and satisfaction in restaurant service
Purpose The purpose of this study is to determine how consumers perceive restaurant
service in Bangladesh. The goal of this study is to determine the impact of perceived service …
service in Bangladesh. The goal of this study is to determine the impact of perceived service …
Impacts of the COVID-19 pandemic on employees' work stress, well-being, mental health, organizational citizenship behavior, and employee-customer identification
Despite the ongoing outbreak of the novel COVID-19, few studies have been conducted on
the stress arising from the pandemic. In this study, attributes of epidemic concerns perceived …
the stress arising from the pandemic. In this study, attributes of epidemic concerns perceived …
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation …
Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …
information, and ideas via online networks and social media. Drawing on the stimulus …
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
This study using structural equation modelling (SEM) investigates the relationship between
the dimensions of customer perceived value, customer satisfaction, and customer loyalty in …
the dimensions of customer perceived value, customer satisfaction, and customer loyalty in …
The influence of brand experience and service quality on customer engagement
The study draws upon an existing conceptual model of customer engagement and examines
how customer and firm based factors are related to customer engagement with a focus on …
how customer and firm based factors are related to customer engagement with a focus on …
An examination of the factors affecting consumer's purchase decision in the Malaysian retail market
Purpose The purpose of this paper is to examine the effects of corporate social
responsibility, social media marketing, sales promotion, store environment and perceived …
responsibility, social media marketing, sales promotion, store environment and perceived …
The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention
Purpose The purpose of this study was to examine the relationships between perceived
price justice, satisfaction, revisit intention and loyalty among restaurant customers, specially …
price justice, satisfaction, revisit intention and loyalty among restaurant customers, specially …
The effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty
The aim of this study is to determine the effect of gastronomic experience on restaurant
image, customer perceived value, customer satisfaction and customer loyalty. In the …
image, customer perceived value, customer satisfaction and customer loyalty. In the …