Hybrid learning is a complex combination of face-to-face and online learning. This model
combines the use of multimedia materials with traditional classroom work. Virtual hybrid …

Purpose The purpose of this paper is to investigate how previous literature has analyzed the
role of augmented reality and virtual reality in the field of tourism, distinguishing between …

There are numerous arguments regarding the attitudes of different tourists and scenic
destination managers regarding virtual tourism. However, it remains difficult to understand …

The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …

Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
sha** a new environment where physical and virtual objects are integrated at different …

Purpose The purpose of the present article is to highlight the role of Artificial Intelligence (AI)
and Robotics in the tourism industry. The various technologies being integrated to improve …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

Virtual Reality (VR) has been regarded as a highly effective technology that enables people
to gain enjoyable and immersive information about museum collections. Drawing from the …

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the
tourism supply side and tourists alike. The purpose of this study is to analyse VR research in …