Green innovation could become a valuable firm resource for establishing competitive
advantage while simultaneously contributing towards sustainable development; in other …

Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …

The environment is a major issue for both society and industry. Stakeholder demands,
environmental ethics and environmental awareness may all have a substantial impact on a …

Drawing on resource-based view and social exchange theories, this study examines the
relationships between corporate environmental ethics, green innovation and firm economic …

Building on the tenets of the combination of institutional and resource-based views, this
study aims to shed light on how a firm could benefit from implementing a strategic stance …

Purpose Environmental degradation in emerging economies has induced stakeholder
pressures on diverse firms to ensure sustainable business performance. Consequently …

Recent research has viewed desirable environmental performance as the proxy of corporate
integrity culture. Based on the stakeholder theory, we extend this literature by examining …

With severe environmental degradations around the world, green innovation is currently
considered an important initiative to promote firms' competitive advantages. It is critically …

This study builds on the natural resource‐based view to propose a mediation moderation
framework by exploring the influence of green intellectual capital (GIC) on green business …

Corporate environmental ethics has moved from a niche issue within business strategy to a
potential source of competitive advantage. Firms, however, are comprised of individuals who …