This study focused on the reconstruction of residents' city imaginaries in a superdiverse
context, and on the question how residents relate to official city branding. This is an …

Officially branding local heritage through recognised labels is a strategy that regions can
use to promote economic development. Regions increasingly seek more sustainable …

Ideally, people with a migration background identify with the country and city they live in.
Such identification is under threat from political discourse on migrants (ie othering). To …

This study aims to identify the evolution, trends and research agenda in city brand research.
The methodology used was a science map** bibliometric and network analysis using …

Purpose This study aims to propose resident-based brand equity models on green, creative
and smart development themes through a multi-sample telephone survey on Hong Kong …

It is increasingly recognised that for clusters to evolve and initiate new developmental paths,
they need to bring in various external resources, especially external human capital …

This study aims to present a history of city branding: hyper-competition, challenges, and
opportunities for improvement. The method used in this study used qualitative with a …

Purpose This paper aims to delve into the interdependent connection between place
branding and social capital, specifically focusing on how it contributes to uniting a city's …

Objective: This article aims to describe and compare students' quality of life (QOL) in Poland
before and during the Covid-19 pandemic using a multidimensional inventory of students' …

Purpose The purpose of this paper is to assess the suitability of Botschen et al.'s (2017)
Brand-driven Identity Development of Places (BIDP) framework to support places in …