[PDF][PDF] Fashion transformation 4.0: Beyond digitalization & marketing in fashion industry

B Rathore - Eduzone: International Peer Reviewed/Refereed …, 2021‏ - researchgate.net
Many businesses are attempting to transform their business operations & strategies by
adapting new technologies and selling trendy products on various platforms in the current …

[PDF][PDF] A Study on Digital Marketing Tools amongst the Marketing Professionals in Bangalore City

SM Basha, M Kethan, MA Aisha - JAC: A Journal of Composition …, 2021‏ - researchgate.net
Today, the world is growing with social reforms attracting more customers' towards digital
marketing. Digital marketing tools helps companies in acquiring new customers and giving …

[PDF][PDF] Effective determinants of consumer buying decision on OTC medications: Digital marketing, brand experience, and reference groups

N Alarsali, I Aghaei - BOHR International Journal of Computer …, 2022‏ - academia.edu
The growing Over-The-Counter (OTC) medication sector within the pharmaceutical industry
gains competitive advantages through digital marketing where the companies must re …

[PDF][PDF] Pharmaceutical marketing of over-the-counter drugs in the current digital era: A review.

MS Anis, MA Hassali - Pharmaceutical Sciences Asia, 2022‏ - researchgate.net
Digitization is a current era trend that has permeated various daily activities of individuals
and businesses. The acceleration of digital adoption can be seen even more with the onset …

Unravelling the shift: exploring consumers' adoption or resistance of E-Pharmacy through behavioural reasoning theory

AK Sampene, C Li, J Wiredu - BMC Public Health, 2024‏ - Springer
In the ever-evolving nature of the healthcare sector, the advent of electronic-Pharmacy
introduces a dynamic shift in how consumers acquire and access medical and …

Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan

KT Al-Assaf, MSM Foriki, T Samarah… - … of Management and …, 2025‏ - econjournals.net.tr
This study aims to explore the impact of digital marketing elements on promoting local
pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan …

[PDF][PDF] The application of digital tools in Ukrainian pharmacies within holistic marketing

N Sakhnatska, N Aliekperova, K Kosyachenko… - …, 2023‏ - pharmacia.pensoft.net
The paper aimed to analyze the attitude and awareness of pharmacists to the application of
digital tools in the activities of Ukrainian pharmacies within holistic marketing. A survey of …

[PDF][PDF] Digitalizing Pharmaceutical Firms: The Impact of Online Pharmaceutical Marketing by Jordanian Companies on Purchase Intention

BA Alkhatib - Journal of **'an University of Architecture et …, 2023‏ - researchgate.net
Digital marketing channels are often used by pharmaceutical businesses for advertising
purposes, including engagement portals, digital management, email marketing, and online …

[PDF][PDF] Effectiveness of digital marketing and communication tools used by Indian and foreign origin pharmaceutical companies in India

NS Chug, PV Gajare - The Online Journal of Distance Education and e …, 2023‏ - tojdel.net
In today's digital era, businesses across the globe are leveraging various digital marketing
and communication tools to enhance their online presence and reach out to their target …

Digital and Social Determinants of Consumer Decision Making in OTC Pharmaceuticals

H Zafar, FA Siddiqui, Z Haroon - The Critical Review of Social …, 2025‏ - thecrsss.com
This paper outlines various factors that determine consumer choice of over-the-counter
drugs, focused mainly on digital marketing and social group influence. The research work is …