Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

This study aims to synthesize a comprehensive view of the use of AI in each stage of a
series of marketing campaigns, including the stages of planning, initiating the marketing …

This study investigates the profound influence of artificial intelligence (AI) technologies,
including machine learning (ML), deep learning (DL), and big data, on improving marketing …

Purpose This study aims to conduct a comprehensive analysis of the current body of existing
literature on chatbots and online shop**. Additionally, this study identifies and emphasize …

Small and medium enterprises small and medium enterprises (SMEs) play a crucial role in
nations' economy, through job creations, reducing unemployment rate as well as increase …

The aim of this study is to explore customers' acceptance of digital marketing techniques.
Based on a literature review on digital marketing research, three techniques were chosen for …

Purpose Despite great consensus on the positive impact of big-data-driven artificial
intelligence (AI) analytics (BDAI) on a firm's performance, it still appears to be a black box …

Metaverse has attained global attention since its announcement, and several discussions
and analyses have been actively going on in the current research for the past year. The …

Cognitive analytics employs and analyses complex and heterogeneous data sources
generating deeper insights that mimic the natural intelligence of the human brain. Cognitive …