This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations:
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …

Strategy is about seeking new edges in a market while slowing the erosion of present
advantages. Effective strategy moves are grounded in valid and insightful monitoring of the …

Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

Academics and managers have struggled for many years to understand and delineate the
role of marketing in explaining business performance differences between firms. Most of the …

Purpose The purpose of this paper is to review existing literature on marketing in social
enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing …

Rapid changes in industrial structure and global competition have occurred in the last two
decades. The changes herald the post-industrial era, producing an environment of …

Points out that identifying appropriate market segmentation bases has been a recurrent
problem in marketing. Compares the predictive power of income and attitude towards …

The author develops a theory of competitive rationality that proposes a firm's success
depends on the imperfect procedural rationality of its marketing planners. Theories of …

The transition from socialism in Eastern Europe is not an isolated event, but part of a larger
shift in world capitalism: the transition from Fordism to flexible (or neoliberal) capitalism …

Unity and prototypicality are important visual aspects of product design. These design
principles were operationalized by modifying line drawings of existing products. The results …