[HTML][HTML] Metaverse platform attributes and customer experience measurement

SM Rahman, NH Chowdhury, JLH Bowden… - Journal of Retailing and …, 2025 - Elsevier
The metaverse has enormous potential to provide customers with novel experiences and
support brand capabilities. Therefore, ensuring a high-quality customer experience in the …

Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: a UTAUT2 perspective with social media marketing and consumer engagement

C Sritong, W Sawangproh, T Teangsompong - PLoS One, 2024 - journals.plos.org
As the metaverse emerges as a transformative digital realm, its adoption and integration into
various aspects of society are subjects of increasing scholarly and practical interest. This …

The Future of Marketing Analytics: Trends and Emerging Technologies

Z Nan, C Yu**, Z Kongjue - International Journal of …, 2024 - ejournal.svgacademy.org
The study gives a summary of marketing analytics, its importance in modern companies, and
the changing environment influenced by technological progress. It stresses the need to keep …

Contribution of ChatGPT and similar generative Artificial Intelligence for enhanced climate change mitigation strategies

N Rane, S Choudhary, J Rane - Available at SSRN 4681720, 2024 - papers.ssrn.com
The urgent acceleration of climate change necessitates the development of innovative and
adaptive mitigation strategies. This study investigates how ChatGPT or Bard, an advanced …

When Holographic Communication Meets Metaverse: Applications, Challenges and Future Trends

AV Shvetsov, SH Alsamhi - IEEE Access, 2024 - ieeexplore.ieee.org
Holographic communication represents a transformative technology for resha** the digital
interaction landscape by enabling the creation of realistic, immersive, and interactive 3D …

Enabling personalized VR experiences: a framework for real-time adaptation and recommendations in VR environments

S Valmorisco, L Raya, A Sanchez - Virtual Reality, 2024 - Springer
The personalization of user experiences through recommendation systems has been
extensively explored in Internet applications, but this has yet to be fully addressed in Virtual …

Enhancing water and air pollution monitoring and control through ChatGPT and similar generative artificial intelligence implementation

N Rane, S Choudhary, J Rane - Available at SSRN 4681733, 2024 - papers.ssrn.com
This research delves into the utilization of advanced artificial intelligence (AI), specifically
ChatGPT or Bard, to improve strategies for monitoring and controlling water and air …

Intelligent manufacturing through generative artificial intelligence, such as chatgpt or bard

N Rane, S Choudhary, J Rane - … as ChatGPT or Bard (January 2 …, 2024 - papers.ssrn.com
This research paper explores the transformative possibilities arising from the integration of
ChatGPT, an advanced language model, into the domain of intelligent manufacturing. In the …

Customers' metaverse service encounter perceptions: sentiment analysis and topic modeling

SJ Issac Sam, KM Jasim, M Babu - Journal of Hospitality Marketing …, 2025 - Taylor & Francis
Using machine learning, we examined customers' opinions about the metaverse in the
hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and …

Transforming the Civil Engineering Sector with Generative Artificial Intelligence, such as ChatGPT or Bard

N Rane, S Choudhary, J Rane - Available at SSRN 4681718, 2024 - papers.ssrn.com
The infusion of generative artificial intelligence (AI) stands out as a transformative influence
in civil engineering, resha** conventional methodologies and elevating the effectiveness …