In contemporary high-choice media environments, the issue of media trust and its impact on
people's media use has taken on new importance. At the same time, the extent to which …

Contemporary commentators describe the current period as “an era of fake news” in which
misinformation, generated intentionally or unintentionally, spreads rapidly. Although …

Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

Based on an extensive literature review, we suggest that 'fake news' alludes to two
dimensions of political communication: the fake news genre (ie the deliberate creation of …

Although there has been unprecedented attention to inoculation theory in recent years, the
potential of this research has yet to be reached. Inoculation theory explains how immunity to …

The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Social media influencers are first explored in the advertising field, particularly to create buzz
in the younger markets and further expand social media coverage in businesses. This study …

Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …

Studies have found that information from celebrities, social media influencers, and people
whom they know in real life affects millennial consumers' purchasing decisions. This study …