This study develops the AIEDA tourism advertising effects model and examines this model
by tourism destination types and advertising formats in a field experiment. The AIEDA model …

Email marketing in the era of the empowered consumer | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Email marketing …

Understanding consumer decision-making (CDM) styles is essential for market
segmentation, positioning and crafting marketing strategies within a market. Few studies …

Destination advertising is important as a communication resource for both travelers and
destination managers. This study attempted to identify effective advertising language for …

El marketing digital es un apasionante campo que se aborda en esta obra con una visión
completa y aplicada, con un enfoque directivo y con un marco teórico y numerosos …

This article examines how internet memes, a distinctive type of user-generated content, have
served as a vehicle for the co-destruction of the Airbnb brand. For this purpose, we discuss …

Tourist marketers rely heavily on using visual stimuli in their advertising to attract attention
and improve awareness and interest of their experience. This study used eye-tracking and …

Although brand love–loyalty relationships can deepen, the literature does not include
systematic and empirical investigations demonstrating when perceived value and …

Purpose The purpose of the study is to examine how utilizing volunteered data influences
the response and unsubscribe rates of e-mail marketing to consumers. Design/methodology …

Despite their widespread use in the hotel industry, limited research has been conducted on
post-stay emails. Therefore, this study was designed to examine the effects of post-stay …