Uncovering the structure of socioeconomic systems and timely estimation of socioeconomic
status are significant for economic development. The understanding of socioeconomic …

This introduction briefly summarizes each of the fifteen articles included in this special issue
on fashion marketing of luxury brands and provides a rationale for the inclusion of each …

Consumer demand for counterfeit luxury brands is often viewed as “unethical,” but the
demand is also robust and growing. The aim of this exploratory research, which employs in …

Few studies have examined the relationships between brands and consumers in the context
of counterfeiting. In this context, this research aims to explore how the attachment of a …

Only a few studies have examined the relationship between consumers' self–brand
connection and the intention to purchase counterfeit luxury brands in emerging economies …

Purpose The purpose of this paper is to extend the theory of reasoned action and the theory
of planned behaviour to measure the effects of ethical and moral antecedents (eg integrity …

Luxury brand counterfeiting is illegal and its harmful effects on genuine brands and on the
wider society are well known. Nonetheless, it has not prevented consumers to buy copies …

This article captures the present state of research on counterfeit luxury consumption by
providing a critical review of the existing body of knowledge. The article proposes a novel …

Over the past two decades, the counterfeiting industry has cost US manufacturers over $200
billion. In this study, we extend current research on consumers' willingness to purchase …

The objectives of this study are to review the literature on counterfeiting, to develop a
morphological analysis (MA) framework and to identify the major research gaps that offer …