[PDF][PDF] Towards techno-psychological immersion: A narrative literature review of immersion and its related concepts

T Paananen, T Kemppainen, M Makkonen, M Holkkola… - Bled eConference, 2024 - jyx.jyu.fi
Immersion is re-trending interdisciplinary topic in academic research due to new digital
innovations, such as augmented reality smart glasses. Immersion is, however, still criticized …

The Drivers of Showrooming Behavior: A Meta-Analysis

M Holkkola, O Tyrväinen, M Makkonen… - Bled …, 2024 - researchportal.tuni.fi
Showrooming behavior refers to consumer behavior where consumers first physically
evaluate products in offline channels and then compare the potential purchases in online …

How Are Digital Coaches' Anthropomorphic Features Experienced by Young Men? Adopting a Digital Coach to Increase Exercise and Reduce Sitting

M Holkkola, J Welling, L Frank - 2025 - scholarspace.manoa.hawaii.edu
Abstract Finnish young men (aged 18–39) are found to exercise too little and sit too much,
leading to personal and public health issues. It is suggested that young men are a group that …

Seven Ways How In-Store QR Codes Negatively Contribute to Customer Experience: A Study of Fashion Store Customers

M Holkkola, T Kemppainen, T Paananen… - 2025 - scholarspace.manoa.hawaii.edu
In brick-and-mortar (B&M) fashion stores, in-store QR codes are emerging in-store
technologies that can integrate online channels into physical stores. However, in-store QR …