Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

AI-chatbots as frontline agents promise innovative opportunities for sha** service offerings
that benefit customers and retailers. Examining current practice through the lens of agency …

Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …

Drawing on the combination of affective event theory and the job demands–resources
model, this paper advances research on the link between organization-related predictors …

Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

Purpose The purpose of this paper is to perform a psychometric evaluation of the internal
green marketing (IGM) scale in the context of consumer, industrial and service industry from …

Purpose With the development of financial technology (FinTech), this paper aims to
investigate the association between mobile payment use and payment satisfaction using …

The roles of internal marketing and person-organization fit in hospitality employees’ life
satisfaction: an integration of work and nonwork domains | Emerald Insight Books and journals …

Internal marketing involves planning, implementing, and assessing strategies focused on
the internal customer (employee), who, at the same time, looks to strengthen their …

Purpose This paper aims to re-examine the nature, aim and scope of internal market
orientation (IMO) and introduce it as a value creation mechanism for the firm's internal …