Within the context of eHealth interventions, a shared understanding of what constitutes
engagement in and with eHealth technologies is missing. A clearer understanding of …

The extant literature demonstrates a gap in topics relating to spiritual and pilgrimage tourism
in the domain of “tourist experience”. This study fills the gap based on a stimulus-organism …

Due to the rise of e-commerce live streaming, more and more Chinese people liked live
streaming shop** in recent years. In the era of digital economy, e-commerce platform has …

This article presents an approach to brand management through a process of stimulus and
organism (ie perceptions, image, attitudes, knowledge) formation of brand. The two …

The extant literature review is abundantly rich with how customers perceive and respond
attitudinally, behaviorally and emotionally to their hotel experiences. It is, nevertheless, not …

Alipay is expanding all over the world in recent years. With the great brand image and
customer value provided, Alipay has reached to top mobile payment service provider in the …

This text serves as a guidebook of what needs to be focused in the design, implementation,
data analysis and interpretations, results and discussions, and writing of business research …

This study utilizes bibliometric knowledge map** to guide the development of consumer
behavior within a theoretical framework in live E-commerce environments. This analysis is …

This study aimed to estimate the extent to which brand equity, as the most significant
intangible marketing asset, influences the market value of the stocks of companies listed on …

Motivated by a desire to fill an empirical gap studying how the tourists form of their attitudes
and behaviors towards Lao PDR, through representative cities Vientiane and Luang …