This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

This article develops the concept of the “public service ecosystem” across four levels—the
institutional, service, individual, and beliefs levels. It does this by integrating service …

Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

Manufacturing firms are increasingly transforming toward digital servitization, characterized
by convergence and simultaneous gains from digitalization and servitization. Due to the …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

The advent of artificial intelligence (AI)-based technologies has opened new opportunities
for manufacturers to maintain their technological edge and address pressing societal …

Purpose Artificially intelligent (AI) assistant-enabled smart speaker not only can provide
assistance by navigating the massive amount of product and brand information on the …

Purpose Drawing on the technology-organization-environment (TOE) framework, this study
aims to investigate determinants of performance of artificial intelligence (AI) adoption in …