[HTML][HTML] Types of innovation and artificial intelligence: A systematic quantitative literature review and research agenda

MM Mariani, I Machado, S Nambisan - Journal of Business Research, 2023‏ - Elsevier
This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

JW Peltier, AJ Dahl, JA Schibrowsky - Journal of Research in …, 2024‏ - emerald.com
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Y Gao, H Liu - Journal of Research in Interactive Marketing, 2023‏ - emerald.com
Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective

M Abou-Foul, JL Ruiz-Alba… - Journal of Business …, 2023‏ - Elsevier
The advent of artificial intelligence (AI)-based technologies has opened new opportunities
for manufacturers to maintain their technological edge and address pressing societal …

Is artificial intelligence a curse or a blessing for enterprise energy intensity? Evidence from China

W Zhang, M Zeng - Energy Economics, 2024‏ - Elsevier
Artificial intelligence (AI) has experienced significant momentum worldwide in recent years.
However, its rapid growth has raised concerns about energy shortages due to its high …

Value creation in the public service ecosystem: An integrative framework

SP Osborne, M Powell, T Cui… - Public Administration …, 2022‏ - Wiley Online Library
This article develops the concept of the “public service ecosystem” across four levels—the
institutional, service, individual, and beliefs levels. It does this by integrating service …

Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research

JK Hentzen, A Hoffmann, R Dolan… - International Journal of …, 2022‏ - emerald.com
Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

[HTML][HTML] Consolidating digital servitization research: A systematic review, integrative framework, and future research directions

L Shen, W Sun, V Parida - Technological Forecasting and Social Change, 2023‏ - Elsevier
Manufacturing firms are increasingly transforming toward digital servitization, characterized
by convergence and simultaneous gains from digitalization and servitization. Due to the …

Exploring users' adoption intentions of intelligent virtual assistants in financial services: An anthropomorphic perspectives and socio-psychological perspectives

B Priya, V Sharma - Computers in Human Behavior, 2023‏ - Elsevier
With artificial intelligence entering all spheres of technology, it has also prompted financial
businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …

Reinforcing customer journey through artificial intelligence: a review and research agenda

J Rana, L Gaur, G Singh, U Awan… - International Journal of …, 2022‏ - emerald.com
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …