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[HTML][HTML] Types of innovation and artificial intelligence: A systematic quantitative literature review and research agenda
This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …
marketing experience. Although there have been a substantial number of studies exploring …
The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective
The advent of artificial intelligence (AI)-based technologies has opened new opportunities
for manufacturers to maintain their technological edge and address pressing societal …
for manufacturers to maintain their technological edge and address pressing societal …
Is artificial intelligence a curse or a blessing for enterprise energy intensity? Evidence from China
Artificial intelligence (AI) has experienced significant momentum worldwide in recent years.
However, its rapid growth has raised concerns about energy shortages due to its high …
However, its rapid growth has raised concerns about energy shortages due to its high …
Value creation in the public service ecosystem: An integrative framework
This article develops the concept of the “public service ecosystem” across four levels—the
institutional, service, individual, and beliefs levels. It does this by integrating service …
institutional, service, individual, and beliefs levels. It does this by integrating service …
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research
Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
[HTML][HTML] Consolidating digital servitization research: A systematic review, integrative framework, and future research directions
Manufacturing firms are increasingly transforming toward digital servitization, characterized
by convergence and simultaneous gains from digitalization and servitization. Due to the …
by convergence and simultaneous gains from digitalization and servitization. Due to the …
Exploring users' adoption intentions of intelligent virtual assistants in financial services: An anthropomorphic perspectives and socio-psychological perspectives
With artificial intelligence entering all spheres of technology, it has also prompted financial
businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …
businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …
Reinforcing customer journey through artificial intelligence: a review and research agenda
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …
development undergoing in the retail sector. It proposes a theoretical framework of the …