This study explores the adoption of digital technology in sustainable tourism destinations
and provides insights into current research. Using a bibliometric analysis approach, it …

This study carries out content analysis and systemizes articles on social media marketing in
the Web of Science database. Forty‐four studies were analyzed in accordance with a …

The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

Purpose Technology revolutionises the tourism industry and determines the strategy and
competitiveness of tourism organisations and destinations. This paper aims to explore the …

Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …

Instagram is a critical tool for the selection of tourism destinations. Instagram travel
influencers seem to play a significant role in this process, often using geo-location data to …

Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

Contemporary tourists increasingly rely on social media platforms to inform their
consumption choices. Increasingly more travellers rely on social media to make their travel …

Seeking to understand how involvement with social media influences travel experiences, the
current investigation explores the reasoning and social justifications of tourists' engagement …

Virtual reality technologies have increased the integration between devices and the human
senses. Despite the increased interest in embodied technologies in tourism, there has been …