Purpose–To review the academic literature on customer relationship management (CRM),
provide a comprehensive bibliography and propose a method of classifying that literature …

Nowadays, maximizing the production by reducing the associated risks in the supply chain
and enhancing the final product quality by selecting the best providers are among the most …

This study contextualizes the transformative role of Business Intelligence (BI) over the past
two decades, emphasizing its impact on business strategy and competitive advantage …

The paper aims at analysing Business Intelligence Systems (BI) in the context of
opportunities for improving decision-making in a contemporary organisation. The authors …

Today, it is believed that Business Intelligence (BI) systems have become a strategic tool for
economic growth, determining the competitiveness of many organizations and their …

The twenty-first century is a time of intensifying competition and progressive digitization.
Individual employees, managers, and entire organizations are under increasing pressure to …

Business intelligence is a broad category of applications and technologies for gathering,
providing access to, and analyzing data for the purpose of hel** enterprise users enable …

Understanding the communication process on destination websites is increasingly important
to destination marketers. This study tested four competing models that present the cognitive …

Business Intelligence (BI) applications are strategic decision support systems that are
significantly underutilized in many organizations. We propose that adoption and use can be …

Dokonano przeglądu najważniejszych modeli systemów wspomagania decyzji, kontekstu
ich użytkowania oraz możliwości wykorzystania. Przedstawiono możliwości wykorzystania …