The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

This article takes as its starting point the observation that food, meals and gastronomy are
frequently used in the branding of places. The knowledge of how and why this takes place …

Like cities and nations, rural places have adopted the practice of place branding to improve
their reputation and increase their competitiveness to attract residents, tourists, and …

Due to the multidisciplinary nature of the “place branding” and “place marketing” research
domain, complexities associated with it have not been addressed adequately, and ambiguity …

A number of cities and towns have used sustainability as a brand position, but most appear
to have focused on the environmental aspect of sustainability, while the adoption of other …

Purpose This study aims to propose resident-based brand equity models on green, creative
and smart development themes through a multi-sample telephone survey on Hong Kong …

This study critically examines sustainable development (SD) within the contemporary
practices of city branding, a prominent business philosophy that underpins market-led …

This article develops a community entrepreneurship development (CED) framework and
illustrates its use in a case study of the current and potential value of agriculture to the …

Several significant societal and economic shifts threaten the sustainability of rural places.
More rural communities and municipalities have started to employ place branding to attract …