The elaboration likelihood model: review, critique and research agenda
Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …
# Sponsored# Ad: Agency perspective on influencer marketing campaigns
As digital and social media continue to grow in terms of usage and advertising expenditures,
the advertising industry has been forced to develop innovative strategies. One such strategy …
the advertising industry has been forced to develop innovative strategies. One such strategy …
Digital native advertising: practitioner perspectives and a research agenda
B Harms, THA Bijmolt, JC Hoekstra - Journal of Interactive …, 2017 - Taylor & Francis
Digital native advertising is a subtle form of digital advertising that is integrated closely with
its context. Practitioners are increasingly assigning budgets to this advertising strategy. On …
its context. Practitioners are increasingly assigning budgets to this advertising strategy. On …
Digital advertising: present and future prospects
H Lee, CH Cho - International Journal of Advertising, 2020 - Taylor & Francis
New digital technologies have dramatically changed the way firms communicate and
interact with consumers via digital media. In this digital era, what does the future of …
interact with consumers via digital media. In this digital era, what does the future of …
A double-edged sword? Predicting consumers' attitudes toward and sharing intention of native advertising on social media
Despite the increasing popularity and advantage of native advertising on social media,
advertisers are concerned about the possibility of native ads misleading consumers …
advertisers are concerned about the possibility of native ads misleading consumers …
Perspectives: Advertising and climate change–Part of the problem or part of the solution?
The advertising industry has a direct carbon footprint but also contributes to climate change
by stimulating unsustainable economic growth, promoting climate-harmful consumerism …
by stimulating unsustainable economic growth, promoting climate-harmful consumerism …
An integrated marketing communications perspective on social media metrics
Marketers are being inundated with social media metrics, but there is little consensus on
what one should be measuring, let alone how these measures inform marketing strategy …
what one should be measuring, let alone how these measures inform marketing strategy …
iSpy? Tailored versus invasive ads and consumers' perceptions of personalized advertising
This research examines consumers' perceptions of personalized advertising (PA), a new
and emerging trend in online advertising, within the context of social networking sites. The …
and emerging trend in online advertising, within the context of social networking sites. The …
Personal value vs. luxury value: what are Chinese luxury consumers shop** for when buying luxury fashion goods?
L Zhang, H Zhao - Journal of Retailing and Consumer Services, 2019 - Elsevier
This research studies Chinese luxury consumers based on their personal value and
explores what dimensions of luxury value Chinese luxury consumers are shop** for when …
explores what dimensions of luxury value Chinese luxury consumers are shop** for when …
The manifestation of luxury value dimensions in brand engagement in self-concept
This research investigates what consumers in democratized luxury markets value when
purchasing luxury items. Nonetheless, these consumers have a limited budget and can not …
purchasing luxury items. Nonetheless, these consumers have a limited budget and can not …