Penelitian ini bertujuan untuk mengetahui dan mengkaji dengan lebih dalam mengenai
dampak E-Commerce terhadap strategi pemasaran pada platform shope. Metode yang …

In the digital economy era, the application of information and communication technology is
the main support for MSMEs to improve operational efficiency. This study uses a systematic …

Dalam dunia bisnis mendapatkan keuntungan akan menjadi tujuan, tentu saja ada
beberapa hal yang menjadi faktor agar usaha yang dikelola mencapai target penjualan dan …

Untuk bertahan di era industri pada zaman sekarang sektor usaha mikro kecil dan
menengah (UMKM) dituntut kreatif dan mengikuti perkembangan jaman yang mana pada …

In the digital era, e-commerce adoption is a potential solution for business and financial
management for MSMEs. This research aims to develop strategies for managing MSMEs …

Abstract Micro, Small and Medium Enterprises (MSMEs) have a role in maintaining the
national economy. Seeing the potential of MSMEs which can support the economy, MSMEs …

In a dynamic business environment, effective strategic planning becomes critical to
achieving optimal marketing performance. However, many companies face challenges in …

This research explores the impact of marketing management on customer loyalty and
financial performance of retail companies in Indonesia. Using literature review and case …

In the digital age, social media is becoming an important platform for marketing, but a key
challenge is how to differentiate brands in a saturated market. Brand storytelling emerges as …

One of the main characteristics of the development of the Industrial Revolution 4.0 is the
spread of Internet technology. The advantage of the internet lies in its ability to reach …