Purpose This paper aims to provide a comprehensive understanding of how brand
management research has evolved to inform future hospitality research agendas that are …

Purpose–The hypermarket industry in Malaysia has created a huge momentum for modern
retailing concepts. The industry has been develo** impressively, and the word …

Loyal customers provide firms a consistent source of revenue (repeat and increased
purchases) and for cost reduction (less promotional expenses) that leads to increased …

The overall success of an organization is dependent on how marketing is able to inform
strategy and maintain an operational focus on market needs. With an array of examples and …

The aim of this article is to understand the influence of hotel service quality and corporate
image on tourism customer loyalty. Data were collected from tourists at several sight-seeing …

The objective of this research is to develop a measure of consumer-based retailer brand
equity. The research process starts with the definition and the conceptualization of the …

Although retailers increasingly seek to position themselves as strong, attractive, and unique
brands, little is known about differences in retail branding among different retail sectors. This …

Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket
dan faktor apa yang menjadi daya tarik bagi konsumennya. Objek penelitian adalah semua …

Purpose–The purpose of this paper is to explore how multichannel customers evaluate
overall satisfaction across distribution channels and what the antecedents are of such …

Love of beauty is human's nature. The term anti-ageing has undoubtedly become the main
stream of healthcare in the twenty-first century. However, the ultimate pursuit of medical …