As a vital element in develo** and maintaining any forms of relationship, consumer trust
has attracted increasing attentions from hospitality and tourism researchers since the 1990s …

It has been 25 years that the topic of word of mouth (WOM) related to the tourism industry
has been addressed in top‐level marketing journals. However, there has not yet been a …

Purpose Young consumers are increasingly using online reviews and celebrity influence to
make purchase decisions. The purpose of this study is to ascertain the influence of online …

Purpose Based on stimulus-organism-response model, the purpose of this paper is to
develop an integrated model to explore the effects of six marketing-mix components (stimuli) …

This study develops and examines a proposed conceptual model of customer engagement
(CE) with brand social media pages (BSMPs) in the hospitality context. Based on limitations …

Corporate social responsibility (CSR) has become a crucial construct in hospitality
companies. One of the main reasons is due to the idea that CSR influence consumer loyalty …

Abstract Introduction Food delivery applications (FDAs) have altered the way customers
order and consume food. This was compounded by the COVID-19 pandemic, which …

Purpose–This study aims to propose a hierarchy of effects model to study three antecedents
of green loyalty: green trust, green satisfaction and green overall image, and to examine the …

In this article, using data from a survey of 218 consumers across two samples, we propose a
measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A …

Purpose The luxury segment of the hospitality industry has experienced substantial growth
in the past decade. Unfortunately, the notion of perceived luxury values has received scant …