Purpose–This study aims to examine perceived price fairness, actual pricing and price
decay in a short‐life cycle market; namely DVD films. Design/methodology/approach–The …

Applying theories and principles rooted in consumer behavior including equity theory and
distributive justice, the current research presents a conceptual framework to explain the …

The paper examines the suitability of pay-what-you-want (PWYW) pricing in introducing
incremental or radical innovative products. Four experimental studies were conducted: three …

A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of
2020. As a result, supermarkets have experienced panic buying behaviors, empty store …

Investigating the viability of alternative food networks (AFNs) is more important than before
because of the disruptions in global supply chains and evolving resident composition in …

This study explores the moderating effects of various consumer features–such as price
insensitivity and recency of last purchase–on the relationships among perceived value …

The present study investigated perceived price fairness (PPF) and aimed to reveal
determinants of PPF within the participative pricing mechanism paywhat-you-want (PWYW) …

This paper explores how to promote consumer identification and acceptance of green
products in the field of sustainable consumption and green marketing. Specifically, this …

Aufgrund einer hohen Dynamik des Forschungsbereichs ist es das Ziel des vorliegenden
Beitrags, eine gesamthafte Bestandsaufnahme der wissenschaftlichen Literatur zum Thema …

Zusammenfassung In Anbetracht der Relevanz der Kundenzufriedenheit für den
Unternehmenserfolg kann es nicht überraschen, dass sich in der Marketingliteratur seit je …