Live streaming commerce: a review and research agenda
Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
electronic commerce that merges real-time social interaction with digital marketing. LSC is …
What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective
S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
reception of continuous scholarly attention. However, understanding the antecedents of …
Two decades of M-commerce consumer research: A bibliometric analysis using R biblioshiny
The aim of this study is to consolidate the state of mobile commerce consumer research from
2001 to 2022. Based on a systematic literature review employing a bibliometric technique …
2001 to 2022. Based on a systematic literature review employing a bibliometric technique …
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
W Gao, N Jiang, Q Guo - Journal of Retailing and Consumer Services, 2023 - Elsevier
The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …
as a new opportunity to reach consumers. However, few studies have focused on the role of …
How social media live streams affect online buyers: A uses and gratifications perspective
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA
Y Yan, H Chen, B Shao, Y Lei - Journal of Retailing and consumer services, 2023 - Elsevier
Engaging customers and building loyalty are crucial for operators who embrace live
streaming. While previous research has identified many social and technical factors that …
streaming. While previous research has identified many social and technical factors that …
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
X Ma, X Zou, J Lv - Electronic Commerce Research and Applications, 2022 - Elsevier
Live streaming commerce has rapidly developed in recent years; however serious purchase
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …
Trust and consumers' purchase intention in a social commerce platform: A meta-analytic approach
E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
B Wang, F **e, J Kandampully, J Wang - Journal of Retailing and Consumer …, 2022 - Elsevier
Although online retailing is applying livestreaming to promote both hedonic and utilitarian
products, the differential effectiveness of utilizing this tool across the two types of products is …
products, the differential effectiveness of utilizing this tool across the two types of products is …
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective
Y He, W Li, J Xue - Electronic Commerce Research and Applications, 2022 - Elsevier
To reduce the negative impacts of the COVID-19 pandemic, local government officers
conducted live streaming to sell and endorse local products. Understanding factors and …
conducted live streaming to sell and endorse local products. Understanding factors and …