The concept of negativity in political news has not reached the status of a homogenous,
overarching theoretical concept. This article proposes conceptual understandings …

La teoría del framing, traducida al castellano como teoría del encuadre o de los marcos, ha
experimentado una rápida evolución desde mediados de los años sesenta, donde …

En este artículo se propone una revisión crítica de los enfoques teóricos metodológicos
predominantes en la literatura sobre framing en España. Su propósito es señalar que existe …

Framing theory has experienced a rapid development since the mid-1960s, when it
emerged in the field of sociology. Framing has become a multidisciplinary paradigm that …

The populist phenomenon has acquired great relevance during the last decade. The
emergence of new populist actors and the consolidation of the use of social media such as …

Los medios juegan un papel crucial durante las campañas electorales al transmitir
información que será utilizada por los ciudadanos en su toma de decisiones. Con el …

R esumen En este artículo se realiza un análisis de la campaña electoral desarrollada en
las redes sociales, y en concreto Twitter, por parte de los cabezas de lista de ocho forma …

Social media has become an essential platform in the field of digital political communication.
In the context of accommodating electoral campaigns to digital media and the absence of …

Mass media plays a crucial role during the election campaigns, because, by promoting a
particular framing to present issues and candidates involved in the campaigns citizens are …

This article explores the application of the concept of transmedia narrative to the
construction of the public image of political figures, in a media context characterised by the …