Nonprofit organizations (NPOs) need to maintain effective relationships with a growing
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …

During a crisis, society calls for individuals to take prosocial actions that promote crisis
management. Indeed, individuals show higher willingness to help after a disaster. However …

Relationship marketing has been key to develo** stronger relationships and promoting
donor continuity in nonprofit organizations. However, it is not clear whether these efforts are …

Brands are increasingly engaging in relational communications, which are personalized or
privative messages sent to regular customers as part of a company's relationship marketing …

The collection of blood given by donors has proven to be a substantial societal and a
managerial challenge. Consequently, blood donation services seek for incentive …

This research employs automated text analysis to explore how textual characteristics in
campaign emails affect monetary donations received by political candidates. The authors …

A customer-centric firm takes the view that there are three key drivers of (organic) growth
and overall profitability: Customer acquisition, customer retention, and customer …

Nonprofits face the challenge of low response rates to solicitations, leading to unachieved
fundraising goals. They face difficulty in retaining active donors, reactivating lapsed donors …

This study investigates the effect of call-to-action (CTA) direct mailings (DMs) on customers'
purchase behavior and how this effect is moderated by incentive type as well as customer …

Despite the relevance of interactive marketing strategies, most nonprofit organizations rely
on a marketing mix with a focus on direct marketing. Previous research shows that, by …