This study examines cultural values as reflected in US and the Arab world television
advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi …

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to
adapt public relations strategies, messages, and tactics for countries and cultures around …

Understanding the nature and influences of cultural differences is central to international
marketing. This article investigates cultural differences in television advertising between the …

The study aims to compare and contrast the usage and understanding of English and Arabic
metaphors. My research attempts to reveal how similar and different Arab secondary …

This study examines cultural values reflected in US and the Arab world newspaper
advertisement. A total of 1245 newspaper advertisements from Egypt, Kuwait, Lebanon …

This study compared responses of advertising agencies located in the Middle East and the
United States to an email survey examining their approach in designing advertisements. The …

This research focused on gender differences as one of the most important issues in all
aspects of life. Gender discrimination is a global issue, not a local one, particularly in the …

There are a number of reasons why Anglo–Arab interaction may be judged to merit
particular attention in a handbook of intercultural communication. First, there is the size and …

Metaphor is an expression in everyday life in languages to compare between two dissimilar
things. It signifies a situation in which the unfamiliar is expressed in terms of the familiar. In …

The present paper zooms in on levels of pragmatic awareness and the range of
stereotypical presuppositions as appearing in one specific text, ie the Soldier's Handbook to …