This article examines tourists' experiences based on a content analysis of 23,640 online
TripAdvisor reviews on the Cu Chi tunnels, one of the most well-known dark tourist sites in …

Purpose This study aims to examine the perceived values of the metaverse when adopting it
in the luxury hospitality business. Based on the cost–benefit perspective, this research …

This study examined a conceptual model encompassing perceived innovativeness,
perceived values, attitude, and customer value co-creation behavior in the context of dessert …

The purpose of this study is to present resort mini clubs as a valuable product and service
that can help businesses in the outdoor sector of the hospitality industry to stand out from …

The purpose of this study is to lay the foundations for measuring customer performance in
the outdoor hospitality sector and encourage relevant internal benchmarking through an …

In international travel, customers are willing to express their experiences and feelings about
the trip by posting reviews on platforms in their native language. According to Customer …

The integration of technology in every industry is inevitable, including the food and beverage
service. The use of robot barista in Jakarta is a first and worthy of investigating the …

High employee turnover is a critical issue in the fine casual dining industry, leading to
increased operational costs and reduced service quality. Fine casual dining managers are …

Some small-and medium-sized enterprise (SME) leaders struggle to develop and implement
effective information technology (IT) strategies to satisfy customers, leaving their …

The restaurant industry has high potential and is closely linked to the tourism industry's
growth, but upscale Thai restaurants are still facing business recovery challenges. This …