In this study, we examined the influence of users' experiences with the unified payments
interface (UPI) system on the usage behavior of central bank digital currency (CBDC) in …

Introduction: Commercial banks play a vital role in the global economy, facilitating economic
growth and providing essential financial services. As key intermediaries between savers and …

This paper aimed to facilitate researchers, academicians, and entrepreneurs to gain insights
into the Asian consumer perspectives on corporate social responsibility (CSR) and its future …

Employee engagement is one the most essential component of human resource
management. For any organisation to survive and succeed, employee engagement is a …

In this chapter, using a combination of the expectation-confirmation theory (ECT) and the
latent variable model, the authors have analyzed what factors contribute to one's intention to …

In the present era of globalization, marketing plays a pivotal role in understanding the needs
of customers and satisfying them by providing the right kind of products and services. This …

Purpose: The present research work examined the sample of Indian firms to determine the
factors impacting top organizations' corporate social responsibility (CSR) across selected …

Purpose: This research initiative aimed to delve into three crucial areas of investigation.
First, it sought to analyze how cause-related marketing (CrM) influenced the purchase …

Purpose: This study aimed to measure the corporate social responsibility (CSR) activities of
financial companies (banks and NBFCs) in India. This paper used content analysis to …

Green finance and responsible investment are gaining importance within the scope of
sustainable development goals (SDGs). This chapter explores how important green finance …