Metaverse, built on blockchain technology and artificial intelligence, involves virtual,
extended, and augmented realities. Metaverse is a disruptive emerging technology that is …

The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …

Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …

The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …

Metaverse technology has recreated real-world surroundings into a virtual setting that has
caught the attention of many consumers and brands. Metaverse platforms are facilitating …

The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …

Purpose This study aims to investigate the engagement gap between Metaverse and in-
person travel, the influence of Metaverse tourism on tourists and the industry and the …

This study reviews the use of artificial intelligence (AI) technology applications, particularly
augmented reality (AR) and virtual reality (VR), in the beauty and cosmetic industry (BCI). It …

Purpose This study aims to highlight the importance of using attribution theory in metaverse
tourism research. The study addresses the lack of clarity regarding the attribution theory's …

Metaverse-based virtual stores have transformed the retail landscape, offering consumers'
new ways to explore, engage, and find satisfaction. Virtual stores backed by metaverse have …