The study discusses the country-of-origin-image (COI) as a country-specific-advantage
(CSA) for internationalised firms. We developed and validated a scale to measure the …

In the globalized world of today, a well-elaborated, long-term oriented nation branding
strategy can help nations to improve and to better control of their nation image. Nation …

In the globalized world of today a well-elaborated, long-term oriented nation branding
strategy which includes the government, the public and the private sector as well as the …

The study was based on understanding the relationship between place branding and nation
branding. This was with an aim to uplift the performance of Zimbabwe tourism destination …

El estudio se centra en analizar la evolución de la marca país en el continente americano,
evidenciando que cada país ha tendido una experiencia diferente en la creación, desarrollo …

Nation branding is becoming a necessity for every modern state that desires to be
competitive in the field of economy and politics regionally and more. This can be possible …

Destinations are constantly competing for the valuable time and money of tourists in a
competitive international arena. Consequently, destinations have turned to destination …

This chapter provides a brief description of the role of nation brand in globalisation context.
The aims, objectives, research questions and justification of the study are also included …

Considerar que un país o una región constituyen una marca, se ha convertido en uno de los
objetivos estratégicos en términos de competitividad para algunos países. Esto motiva a los …

The article presents a study which analyses the theories of branding applied to the concept
of" nation branding" in India. Topics discussed include information on Nation Branding …