This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

We systematically review the literature on customer satisfaction, partitioning the literature
into three generations of thought and focus, with the most recent, third generation, heavily …

Although web personalization has been examined by earlier literature reviews, an updated
analysis of recent advances in the field is needed. The authors extend prior reviews of web …

This study uses complexity theory to explain and better understand the causal patterns of
factors stimulating online shop** behavior in personalized e-commerce environments. To …

This research examines the important emerging area of online customer experience (OCE)
using data collected from an online survey of frequent and infrequent online shoppers. The …

Increasingly, researchers have come to acknowledge that consumption activities entail both
utilitarian and hedonic components. Whereas utilitarian consumption accentuates the …

Marketing tourism products traditionally were confined to conventional advertising tools.
With the enhancement of mobile technologies and the emergence of social networking sites …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

Personalized services are diffusing rapidly in online shop** communities. However, the
current understanding of the influence of personalization is limited. This study extends …

Purpose Retaining customers is very important for the survival of e-commerce sellers. The
purpose of this paper is to investigate the roles of computer-mediated communication (CMC) …