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International market selection and segmentation: perspectives and challenges
Purpose–This paper has two overall goals. The first is to serve as a broad overview of the
literature on the subject theme, with three main objectives in mind: to highlight the …
literature on the subject theme, with three main objectives in mind: to highlight the …
Are front-of-pack labels a health policy tool?
To stem the increasing incidence of non-communicable diseases (NCDs) and obesity, front-
of-pack labels (FOPLs) have been developed since 1989. Whereas several countries have …
of-pack labels (FOPLs) have been developed since 1989. Whereas several countries have …
A marketing approach to the tourist experience
L Mossberg - Scandinavian journal of hospitality and tourism, 2007 - Taylor & Francis
The aim of this paper is to present and discuss two frameworks about tourist experiences
from a marketing point of view. The first one illustrates the co‐production of tourism products …
from a marketing point of view. The first one illustrates the co‐production of tourism products …
Consumer-driven definition of traditional food products and innovation in traditional foods. A qualitative cross-cultural study
L Guerrero, MD Guàrdia, J **cola, W Verbeke… - Appetite, 2009 - Elsevier
Traditional food products (TFP) are an important part of European culture, identity, and
heritage. In order to maintain and expand the market share of TFP, further improvement in …
heritage. In order to maintain and expand the market share of TFP, further improvement in …
Understanding gastronomic image from tourists' perspective: A repertory grid approach
Gastronomic image (GI) has increasingly been recognized as a valuable and inimitable
source of competitive advantage by many destinations. However, little is known as to what …
source of competitive advantage by many destinations. However, little is known as to what …
Association between traditional food consumption and motives for food choice in six European countries
This study investigates the association between traditional food consumption and motives
for food choice in six European countries. Cross-sectional data were collected through the …
for food choice in six European countries. Cross-sectional data were collected through the …
Country differences in sustainable consumption: The case of organic food
J Thøgersen - Journal of Macromarketing, 2010 - journals.sagepub.com
In a sustainability perspective, consumption research has an unfortunate individualizing
bias, which means that macro and structural causes of unsustainable consumption tend to …
bias, which means that macro and structural causes of unsustainable consumption tend to …
Perception of traditional food products in six European regions using free word association
L Guerrero, A Claret, W Verbeke, G Enderli… - Food quality and …, 2010 - Elsevier
A total of 721 consumers were interviewed in order to obtain and compare consumer-driven
associations to the word “Traditional”, in a food context, in six European regions …
associations to the word “Traditional”, in a food context, in six European regions …
Consumer movements and collective creativity: The case of restaurant day
Consumer movements are resolute and persistent efforts by organized consumer collectives
to reimagine elements of consumer culture. Such movements often use creative public …
to reimagine elements of consumer culture. Such movements often use creative public …
Consumer perceptions of food quality and safety and their relation to traceability
W Van Rijswijk, LJ Frewer - British Food Journal, 2008 - emerald.com
Consumer perceptions of food quality and safety and their relation to traceability | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …