This has long been the one book that students can rely on to get them thinking critically and
strategically about branding. This new fourth edition is no exception. THE definitive …

Purpose–This paper aims to investigate the effect of product category on consumer brand
relationships. Design/methodology/approach–Based on a total of 800 consumers …

This article provides an overview of private-label research by focusing on the food retailing
sector. To explain the proliferation of private labels, we identify key drivers by reviewing the …

In many countries, the growth of private label brands (PLBs) is negatively affecting
manufacturer brands' shares, though PLBs have yet to take hold in other markets. Numerous …

Purpose–The purpose of this paper is to analyse whether private label brands (PLB) have
been able to build brand equity throughout their development. Specifically, it aims to …

The significant expansion and transformation of private label brands (PLBs) in many
categories and markets worldwide have dramatically modified the competitive reality of the …

Why do private labels (PLs) enjoy a large market in some countries while hardly penetrating
others? What makes a market favorable to PL-product development? Can we identify drivers …

Abstract Store Brands (SBs) have experienced a strong increase in both value and unit
sales internationally during the last decades; thus their market share has been constantly …

La gerencia de marcas propias es un tema de especial interés para el marketing dado el
aumento progresivo de formatos, canales y estrategias encaminadas a influir en las …

Against the background of increasing proliferation of private labels (PLs), the present study
analyses determinants for the manufacturer brand industry to influence the market share of …