The Internet has opened up a new era in sharing. There has also been an explosion of
studies and writings about sharing via the Internet. This includes a series of books, articles …

Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

The last decade has seen the emergence of the sharing economy as well as the rise of a
diverse array of research on this topic both inside and outside the marketing discipline …

Collaborative consumption, often associated with the sharing economy, takes place in
organized systems or networks, in which participants conduct sharing activities in the form of …

The sharing economy, a rising pattern in consumption behavior that is based on accessing
and reusing products to utilize idle capacity, presents both tremendous possibilities and …

Leveraging social media influencers allows companies to provide information on their
products in a more social and interactive way. Yet, scholarly research on the implications of …

Sharing is a phenomenon as old as humankind, while collaborative consumption and the
“sharing economy” are phenomena born of the Internet age. This paper compares sharing …

Information and communications technologies (ICTs) have enabled the rise of so‐called
“Collaborative Consumption”(CC): the peer‐to‐peer‐based activity of obtaining, giving, or …

The explosive growth of peer-to-peer (P2P) accommodation service presents a potential
transformation in the competitive landscape of accommodation sector. This research …

Several studies have investigated the use of virtual reality (VR) in tourism, but none has
taken an epidemiological outlook. This research examined the use of VR in tourism through …